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Country branding

A country impacted by armed conflict for more than 50 years needs a constant fuel on its international brand campaign to surpass the negative perception of those who have not visited the country and build strong reasons to vanish misconceptions.

Catalogue: Congress 2018
Authors: Laura Catalina Gómez, Pedro Fernández
September 23, 2018
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Citation

Gómez and Fernández (2018a, September 23). Country branding. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/country-branding


Videos

Country branding (Spanish)

After the recent signing of a peace agreement a new country which requires a revised and hands-on country campaign that can attract more international visitors.How to find meaningful insights within a public where Colombia is well-known for drugs and...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Pedro Fernández, Laura Catalina Gómez
May 14, 2018
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Citation

Fernández and Gómez (2018a, May 14). Country branding (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/country-branding-spanish-